A lot of my friends don't even realize I sew and sell my handmade goods. Very few know I have a Made It store, that I sell my childrens cloth books in a gallery in Sydney and handmade cards in a shop in Newcastle.
Most people love talking about the things they love doing and are passionate about. And the problem isn't that I am not passionate about what I make because I absolutely love sewing and craft. I am very proud of what I create. I just find it hard to tell people about. If people ask me "so what do you do?" I get a bit tongue tied and whaffle something about being a stay at home mum and filling my time with a bit of sewing.
I have been thinking why this is and have come to the conclusion that:
a) I don't want it to sound like some silly hobby I do while my kids are at school to fill in my time. (yet that is possibly exactly how I end up coming across).
b) I am a naturally shy and introverted person and I generally don't talk about myself. I am a great listener though.
c) I don't want to come across as if I am trying to get my friends and family to buy my items - selling to them. d) That old doubt that my handmade things aren't good enough to be sold! I don't believe this for a minute but it still creeps in there sometimes.
So it is obvious to me that I need to be a lot more 'out there' with my handmade goodies and I have been thinking about how to do that without sounding like I am doing the hard sell or pushing friends to buy.
The first thing I have done is write an Elevator Pitch and practice saying it aloud. An elevator pitch is a concise and brief summary of what your business is. Essentially it should be only 30 to 60 seconds long. Just long enough to tell someone what your product is, who customers are and where your products are available. Short enough to explain your business in the time it takes to take an elevator (hence the name Elevator Pitch).
So this is my Elevator Pitch for Creative Wishes
I have a handmade sewing and craft business called Creative Wishes. I create fun, colourful and interactive items for children. I make baby and childrens games, toys and gifts and handcrafted greeting cards. I have an online shop at Madeit.com.au. MadeIt is a market place for Australians to sell their handcrafted items. I sell my greeting cards in a shop in Hunter Street, Newcastle called Ciaw Meow. I also sell childrens cloth books and baby items in a gallery in Sydney called I Heart Gallery.
I have had a look around for more elevator pitches for crafters and have come across a few.
Have a read of Jessica Van Dens here.
Camp Cupcake Designs has lots of good points too.
Here is another here at Sew Chic and Unique.
FairyPants handmade clothing has a video elvator pitch you can watch.
Heartmade Blog tips.
I am sure athere are lots more out there. Maybe you have written an Elevator Pitch -if so I would love to read it.